Promoting your podcast is essential for attracting and retaining listeners. By sharing your show on social media, reaching out to potential guests and partners, and leveraging other marketing channels, you can increase visibility for your podcast and build a dedicated audience. Don't underestimate the power of promotion – it can make all the difference in the success of your podcast.

Here’s some effective ways we’ve found to promote your series:

Headliner - a great way to create shareable content for your podcast series.

Apple Podcast Pitch Form - fill out and Apple may feature your podcast in New & Noteworthy.

Canva - create episode and social media tiles for your podcast. (Search podcasts in the templates section).

Chartable - another great way to run a cost-effective podcast audio ad campaign.

Spotify’s Ad Studio - Spotify's self-serve advertising platform helps businesses of all sizes reach listeners.

Acast Advertising - For companies looking to do a campaign ($7k + GST typically reaches 185,000 - 285,000 audio ad impressions) - Let us know if you would like us to put you in touch

Podcasting is a highly targeted and effective medium. Unlike traditional media that broadcasts to a wide audience in the hopes of reaching the right people at the right time, podcasting allows you to attract your ideal listeners from the start and ensures that you are speaking directly to your target audience. This niche approach allows you to connect with your key audience in a powerful and meaningful way.

If your podcast episode receives:

• more than 28 listens, you’re in the top 50% of podcasts.

• more than 109 listens, you’re in the top 25% of podcasts.

• more than 462 listens, you’re in the top 10% of podcasts.

• more than 1,101 listens, you’re in the top 5% of podcasts.

• more than 4,707 listens, you’re in the top 1% of podcasts.

Source

Tap into Australia's love of podcasts and create some of your own. As the world's biggest podcast-listening nation per capita, Australians are avid audio consumers. In fact, a staggering 71% of Australians tune in to online audio each week, with a total listening time of 13.5 hours. This presents a huge opportunity for content creators like you to share your voice with a captive and engaged audience and the only way to do that is by creating more engaging content.

Here’s some simple ways to level-up your content:

• Create a podcast email and ask for listener feedback. Speakpipe also allows you to get voice messages from your listeners.

• Get a new intro and outro package created for your series. This helps keep it fresh and engaging for your audience.

• Aim for your final episode to be 30-45 mins max where possible. This requires less of a commitment from a listener at a time when many people aren’t commuting as much.

• Create additional content. If your main series is focused on interviewing others, try recording some short solo episodes. These help you build a better connection with your listeners. Example - The Boss in Heels Podcast.

• Change your release schedule to fit your needs. Want to build an audience quicker? Change to weekly. Not finding enough time to produce episodes? Change to monthly.

Apple’s podcast support is a great resource for additional help.

Get expert advice. The Pro Podcast Team are always here to help. If you have a question specific about your podcast, please email vip@propodcastproduction.com

There are several ways that podcasters can make money from their podcast:

• Advertising: Many podcasters make money by selling advertising spots in their podcast. You can sell ad space directly to companies or use a network to help you find advertisers. Typically advertising companies require 10,000 downloads/month before getting involved.

• Sponsorships: Similar to advertising, you can also make money through sponsorships. This involves a company paying you to mention or promote their product or service in your podcast.

• Patreon: Patreon is a platform that allows listeners to support your podcast by making a monthly donation. You can offer different levels of support with different perks, such as access to bonus episodes or exclusive content.

• Merchandise: If you have a loyal and engaged audience, you may be able to sell merchandise, such as t-shirts or mugs, to your listeners.

• Courses or products: Some podcasters create and sell courses or products related to their podcast topic. For example, a podcaster who talks about productivity may create a course on time management.

• Live events: If you have a large and engaged audience, you may be able to make money by hosting live events, such as workshops or conferences.

• Consulting: If you have expertise in a specific area, you may be able to offer consulting services to companies or individuals.

It's worth noting that making money from a podcast can be challenging, and it may take time to build up a sufficient audience to generate income. It's important to be patient and consistent and to continually work on promoting and growing your show.